4 Ways to keep your business website fresh and modern
By Lorin M|
September 8, 2021
Even before the world knew what COVID-19 or the Novel Coronavirus was, the shift to conducting business digitally or online was well underway. Since the tech bubble burst way back when and the dotcom revolution became old hat we have been steadily moving towards a digitally connected world, a world wide web.
And what comes with that way of life, that way of doing business? A website.
Every business has one, no matter what you trade in, because that’s where the people research and explore, and as Bill Gates put it: “The Internet is becoming the town square for the global village of tomorrow.” So if your business is represented online, then it was yesterday’s news – and now with lock-downs and health risks still in effect, our ‘new normal’ means a good business website is not merely a requirement, but an outright necessity.
So, you have a website, it has some contact details, a nice picture on it and a list of what you do for anyone who might stumble upon it, but how can you make it stand out in a virtual world? While we could get into SEO, metadata and paid GDN advertising, we won’t – we’re just going to touch on 4 simple ways you can keep your website looking good and fresh in this new normal we’re all navigating.
- Adapt – Change is a good thing
Just because you’ve done things a certain way for ages and that’s the way you like them, it doesn’t mean they have to stay that way – and more than likely, they need to change. And try to remember that wherever there may be an inconvenience for your customer, there could be the possibility or opportunity to adapt (dare we say pivot) and innovate with digital solutions.
That can be something as simple as making it easier to get hold of your business: Move the contact call-out to the main part of the website and make it different (For example: [email protected]), add a social media page to your online presence and link it to your website (everyone is on Facebook these days) and ultimately make it clear how you can help somebody with their problem using the digital conveniences available to anyone and everyone.
- Make it useful and usable
Just about anyone who finds their way to your website through all the noise that resides on the internet is just about guaranteed to have a million other things going on in their lives and the last thing they want to do is struggle to find out what you do and they can get you to do it for them. And that is certainly the last thing you want them to do!
Your customers should find whatever they are after in the easiest way possible to get what they need from your website and your business. Just because they are on your site doesn’t mean a sale is imminent, they’re still very much window-shopping for information and a reason to believe.
Be clear, be relevant, be honest and upfront.
- Attract and engage
You may think that’s easier said than done, but all of those potential customers with all of those million things going on are always keen for a bit of delight and distraction. Not only that, online customers are notoriously judgemental and will decide fast if they want to stay on your site or not. Make your website engaging, even with high-quality imagery on landing pages and give them something nice to look at – ultimately giving them a good rough reason to stay.
And possibly let you know how you can help them.
- Be present
The internet, and therefore the people who live via it, are all about the ‘now’ – what’s hot news today could be lining the proverbial hamster cages in the dark corners of the web tomorrow.
Now you don’t have to be posting social media content every day or bombarding existing and potential customers with unnecessary information, in fact, that’s really not good.
All you need to do is maintain your website and keep it up to date with timely and relevant offers, interesting new content and important updates to the business.
Things like new operating hours or adapting of a few key services or offerings is vital information that people will look to your website for at the best of times – let alone when the world is not quite itself.
While not every person who visits your website will become a customer, which is 100% okay, there are always ways you can try and convert the majority. What you can do is spend the time and resources to make your one true piece of ‘always-on’ marketing collateral work as hard as it can for you – all that takes is a bit of thought and some investment.
And remember, the internet is designed for trackable Return on Investment.
At Bridgement, we endeavour to make the running of a business, your business, possible.
We’re here to help you make a success of your business by providing insight and understanding to a complex landscape and offering much-needed funding to make that success a possibility.
Bridgement Business Funding
It’s not something exclusive to our shores (especially these days unfortunately), as across the world many small businesses struggle to get going and stay going, but stats show that most South African startups aren’t able to keep the doors open past the three-year mark. Like in many new businesses around the world, most South African…
2021 is just about a thing of the past and while we could reflect on all that’s happened in the last 12 months (let alone the last 24), we chose to rather look ahead. And indeed you can’t have one without the other, our past defines our future and the two are inextricably linked –…