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Gauteng

Marketing Manager

January 25, 2022
  • Remuneration: Market-related based on experience
  • Location: Johannesburg
  • Education level: Tertiary
  • Job level: Mid to Snr
  • Type: Permanent

About Bridgement

Bridgement is breaking down the barriers to access finance for small businesses in South Africa. Traditional loans from banks and other lenders have a slow application process, have strict criteria, require a lot of documentation, and inflexible terms. In contrast, we use cutting-edge technology and artificial intelligence to offer flexible finance online, with a 2-minute application, no documentation required, and a decision in a matter of hours. We’re a well-funded fintech start-up, backed by Capricorn and the greater Yellowwoods group, best known for their investments in and ownership of Nandos, Hollard, Clientèle, Direct Axis, and Budget Group. However, we are still near the start of our journey because we aim to issue over a billion Rand in finance to small businesses within the next 3 years.

Roles & Responsibilities

As a Marketing Manager you will:
  • Be responsible for defining Bridgement’s marketing strategy
  • Be responsible for driving brand awareness, as well as acquisition and retention of SME customers and partners
  • Conceptualise and execute campaigns across digital and offline channels including Paid + Organic Search, Paid + Organic Social, Outbound Email, ATL, Viral Marketing, etc.
  • Manage and coordinate specialist contractors and agencies
  • Be responsible for our content strategy and execution
  • Tracking and analysing campaign performance, gathering insights and optimising accordingly
  • Researching and analysing market trends and competitors

Requirements

You will need to:
  • Have a tertiary degree from a top-rated university
  • Have 3-5 years’ experience in a similar growth/digital marketing role
  • Be experienced in managing email, social media, and/or paid search campaigns
  • Have strong creative skills and the ability to generate engaging content
  • Have strong analytical skills and have experience in data analysis and excel
  • Have experience working with marketing automation, and A/B testing/optimisation tools
  • Be resourceful, self-motivated, innovative and good at project management
  • Have good business acumen and the ability to measure and analyse results and ROI
  • Be passionate about growing small businesses across South Africa
It will be useful to have although not absolutely required:
  • Experience in B2B marketing, or running marketing at a tech startup
  • Experience in related or similar sectors (e.g. finance/credit, banking, insurance, accounting or tech sectors
  • Experience using design tools

Benefits

You’ll join a diverse team of smart, passionate and humble people, all interested in learning more and developing themselves, and passionate about growing our FinTech solution to simplify business funding. In addition to a competitive salary, we also provide:

  • A smart, fun and diverse team
  • A lovely office in the heart of Sandton, fully stocked bar and a gym that includes free weekly classes
  • Great coffee and plenty of other drinks and snacks in our kitchen
  • Sponsorship for pre-approved online courses
  • Flexible work hours and work-from-home days each week (we’re currently 100% remote, but will likely remain partially remote post-COVID)

Ready to Apply?

If you think you’re the right person, please send your CV to [email protected]

We look forward to hearing from you!